Sonam Kapoor to promote Electrolux in India

Home appliances maker, Electrolux, known for its range of refrigerators, washing machines, microwaves and ACs, has signed Bollywood actress Sonam Kapoor as its brand ambassador in India to promote their range through promotions, advertising and marketing.
“At Electrolux, we are currently rejuvenating our brand identity with a renewed focus on innovation and excellence in performance,” said Sajeev R, chief operating officer – Electrolux, PE Electronics Ltd.
PE Electronics Ltd, a new business unit that brings together Philips (range of television products) and Electrolux (range of home appliances) as a single entity under a unique brand licensee agreement is responsible for selling and promoting Electrolux.
Though the official confirmation is awaited, we are pretty much sure that this style diva of Bollywood will be promoting the brand.